Pharmaceutical Market Europe • June 2026 • 5
CONTENTS
June 2026
NEWS & COLUMNS
6-7 NEWS
GSK acquires Nuvalent for $10.6bn;
Pfizer and Innovent agree on $10.5bn deal
8-9 NEWS
Lilly to buy three companies in $3.83bn deals; Novo’s Wegovy weight loss pill approved in UK
11 DERMATOLOGY NEWS
Alnylam and Inceptive in $2bn AI deal;
LEO and Allergy UK launch CHE campaign
12 DARWIN’S MEDICINE
Evolution explains successful branding
13 SURFING THE AI WAVE
Acquiring the ‘senior’ skill set more quickly
14 AI PHARMA BRAND PLANNING
As AI moves beyond analysis and task support
15 LISTENING, LANGUAGE AND LOCATION
The power of healthcare comms in women’s health
FEATURES
16-18 ASCO 2026 – THE ART OF TRANSLATION
Translating emerging science into care that works meaningfully in practice: ASCO 2026 wasn't just about hazard ratios and first-in-class molecules, but about how we translate scientific progress into better outcomes for patients
20-21 THE UK LIFE SCIENCES’ CROSSROADS – DEFINED BY SPEED, SCALE AND INVESTMENT
The UK’s challenge is less about capability and more about how global pharma now operates. Pharmaceutical companies are allocating capital based on where they can achieve the strongest and most sustainable return
26-27 PMEA 2026 WELCOMES SIMON BATES AS NEW CHAIR OF THE JUDGING PANEL
The PMEAs, with a team of over 20 judges from different companies, healthcare organisations, academia and charities, celebrate excellence within the pharmaceutical, biotech and medtech sectors
COMMUNIQUE
MARKETING & COMMS
28-29 STEERING GENERATIVE AI INTO THE PHARMA FAST LANE
GenAI is flourishing across drug discovery, clinical trials and healthcare system recalibration, but many fear its potential power is dissipating through a lack of co-ordinated application across departments
30-32 LAUNCHING INTO AN AI-POWERED FUTURE: A PRESCRIPTION FOR SUCCESS
Making launch more precise, cost-effective and agile demands new thinking and new technologies. Pharma companies are launching more innovative products while facing faster, fiercer competition
33-35 AAA LAUNCH EXCELLENCE – AGILE, ADAPTIVE AND AGENTIC
Over time, the use of AI agents will support a broader range of launch processes and workflows, enabling teams to move faster, make more informed decisions and operate with greater efficiency
CAREERS & RECRUITMENT
36-37 APPOINTMENTS
Each month, we bring you the latest news on job changes in the pharma sector. This month, we are highlighting change at Pfizer, Gates Medical Research Institute and Moderna
Pharmaceutical Market Europe (PME)
Pharmaceutical industry news, articles, jobs, reports, advice and services