Pharmaceutical Market Europe • October 2023 • 5

CONTENTS

October 2023

NEWS & COLUMNS


6-7 NEWS
Merck announces partnerships worth $1.3bn; Boehringer and Lilly’s Jardiance approved by MHRA

8-9 NEWS
UK rejoins Horizon Europe research initiative; FDA works to reduce cancer drug shortages

10-11 CORONAVIRUS NEWS
Moderna’s updated COVID-19 vaccine approved by MHRA; NHS starts winter vaccination programme early

12 DARWIN'S MEDICINE
A happy collision in market access

13 POLICY AND PUBLIC HEALTH
People are investing in longevity... and by ‘people’, I mean profit-seekers

14 DID SOMEBODY SAY AI?
Things are moving rapidly and we are currently only scratching the surface of AI’s possibilities

15 INNOVATIVE IMPACT BLOG
Building a behaviour change survival kit

FEATURES


16-17 PREPARING FOR THE CLINICAL TRIALS OF THE FUTURE
With access to more data than ever before, now is the time for the industry to modernise, become data-led and boost patient experience

18-20 NEUROMYELITIS OPTICA SPECTRUM DISORDER: IS THERE HOPE ON THE HORIZON?
The new science behind the management of this devastating rare autoimmune disease

22-23 THE IMPACT OF CELL THERAPIES ON CANCER TREATMENTS
PME talks to Matt Angel, CEO of Eterna Therapeutics, about how research using cell therapies to treat cancer has improved in the last decade, and how these therapies benefit patients

24-25 WORLD MENTAL HEALTH DAY: IF WE DON'T HEAL THE HEALERS, WHO WILL HEAL US?
Today we are witnessing the fastest deterioration of well-being in human history and HCPs are far from immune to this trend

COMMUNIQUE
MARKETING & COMMS


30-32 ADAPTING TO DATA DISRUPTION TO ENSURE LAUNCH EXCELLENCE
How industry is meeting today’s challenges with innovation and long-term vision

34-35 MEASURING THE IMPACT OF PATIENT ENGAGEMENT
Measuring the impact of patient engagement has been challenging health stakeholders for years

36-37 ENGINEERING EXCELLENCE – HOW TO BUILD YOUR FUTURE BUSINESS MODEL
Success is a moving target and it depends on capabilities

41 HEALTHCARE COMMS
Havas acquires Australian Public Affairs; OVID Health announces launch of new patient advocacy podcast

42 DISCOVERY PARK MARKS DECADE OF GROWTH WITH FIRST INNOVATION SUMMIT
The event focused on how technology and AI are advancing and revolutionising the sector

CAREERS & RECRUITMENT


38-40 APPOINTMENTS
Changes at Novartis, Bristol Myers Squibb and Sanofi

43 PHARMA MARKETING JOBS
Visit our new website for all your recruiting needs!

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