Pharmaceutical Market Europe • May 2026 • 33

EXPLORING THE IMPORTANT TOPICS AFFECTING THE HEALTHCARE COMMS INDUSTRY TODAY

From human-centricity in trial design and how GenAI can strengthen engagement with HCPs to GenAI as a new audience for medcomms and where patient insight meets strategy, these are some of the key focus points of the industry.

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PME – Pharmaceutical Market Europe is a monthly print and digital title written by experienced journalists and high-profile pharma and healthcare experts. The magazine provides insights and offers solutions to the issues that keep industry leaders awake at night.

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