IPG Health launches new medcomms agency Vio

IPG Health has announced the launch of Vio, a new full-service medical communications agency.

The new offering’s capabilities cover foundation, peer-to-peer content, and live and digital execution.

It will be co-led by Ryan Drumm as managing director and Danyan Mao as group director, medical strategy. They join Vio from ProHealth, an IPG Health company, and have both spent over a decade at the network.

Ariel Buda-Levin, president of medical communications at Vio and across ProHealth and AREA 23 on Hudson, described the creation of Vio as a “natural next step in the continued evolution of [the network’s] commercial medcomms business” and broader ecosystem.

“This new agency gives our clients more specialised choice in commercially focused medcomms. And for our people… Vio provides yet another opportunity to continue to grow and thrive,” Buda-Levin said.

Alongside the launch of Vio, IPG Health has aligned its medical affairs- and publications-focused agencies under the CMC Connect and Caudex brands and leadership.

The move sees Complete HealthVizion combine with Caudex under the Caudex brand and CMC Affinity join forces with the CMC Connect team under the CMC Connect brand, while the Complete HealthVizion and CMC Affinity brands will be retired.

Caudex will continue to maintain full service global commercial capabilities in addition to medical affairs and publications, and ProHealth will remain a full-service medcomms agency.

Trio will focus more exclusively on peer-to-peer engagements and speaker bureau expertise, supporting medcomms and the entire IPG Health network.

Dana Maiman, chief executive officer of IPG Health, said: “… we’re going even further through a more deeply connected, innovative and results-driven model that lets us unlock the full potential of our talent and expertise for our clients and their brands.”

Two providers of medical communications and education within Springer Nature’s portfolio, Springer Healthcare and inScience Communications, are being rebranded as Springer Health+.

The joint rebrand is aimed at “better [reflecting] the portfolio’s offerings to a global medical community”, according to the parent company, which provides technology-enabled products, platforms and services for researchers, healthcare professionals (HCPs) and educators.

With offices in Europe, the US, Asia and New Zealand, Springer Health+ will continue to work with industry partners across global and local markets to deliver services and products that support the medical community.

Its offering covers a range of services, such as scientific communications, HCP education, medical science liaison training and digital content solutions, as well as content provision and society partnerships.

Fabian Kaufmann, managing director of Springer Healthcare, said the rebrand will help the company “reclarify [its] offering as a comprehensive partner, [which] supports healthcare providers in providing the best patient outcomes”.

He continued: “While our mission remains unchanged, under our new brand we look forward to better utilising our global reach, enriched by local expertise, to ensure Springer Health+ continues to be a trusted... partner for the diverse needs of HCPs worldwide, offering insights and services directly relevant to their unique circumstances.

“We have always put our community at the centre of what we do – going beyond the scientific data to better connect cutting-edge research to those who need these insights in their working lives.”

Alongside Springer Health+, Springer Nature’s health divisions include Springer Medicine, Springer Medizin, BSL Media & Learning, Cureus and Adis.