Pharmaceutical Market Europe • July/August 2025 • 3

COMMENT

Communiqué 2025: celebrating excellence in healthcare comms!

This year marks the 27th year of the Communiqué Awards, celebrating excellence in healthcare communications and showcasing the work that is shaping the industry.

The Awards include 30 categories, celebrating excellence across healthcare comms and medical affairs, alongside individual, team and company achievements.

Held at the Grosvenor House Hotel in London, the event began with a VIP reception, welcoming hundreds of guests eager to learn who would be going home as a Communiqué 2025 winner.

The two co-chairs, Catherine Devaney and Neil Flash, welcomed the guests, emphasising the importance of pushing boundaries and ensuring that every campaign, strategy and message is designed with impact in mind.

They were followed by this year’s host, television and radio presenter Vernon Kay, who recognised the vital work that the healthcare communications industry does, highlighting its impact with a genuine appreciation.

Turn to page 24 for full coverage of the event, with all the exciting details from the night, including photos and a list of the winners. A full list of the results can be viewed here:
https://communiqueawards.com/results

In our cover story this month, Danny Buckland focuses on patient engagement and how listening to patients can help to deliver meaningful patient involvement and health activation.

As Danny says: “Activating patients – supporting them to develop the knowledge, skill, confidence and opportunities to take a bigger role in managing their own health – is a critical exercise in creating a harmony across the often discordant physiological, psychological and practical pulse points of the patient journey.” Read more on page 34.

Also in this issue is an article showcasing the highlights at this year’s Cannes Lions, with speakers from technology, entertainment and mass media excited to offer pharma a different perspective. Find out more on page 16.

Our next issue, in September 2025, will look at using innovative thinking and insightful strategic planning to achieve launch excellence. If you would like to make your voice heard on this topic, please get in touch at sales@pmlive.com

I hope you enjoy this issue!

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Iona Everson
Group Managing Editor

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Keep up to date with the latest developments in the UK and global healthcare marketplace – sign up to daily or weekly news alerts and fortnightly or monthly bulletins on specific topics at  www.pmlive.com/register

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THE TEAM
Editorial:
Group Managing Editor
Iona Everson

Deputy Editor
Emily Kimber


Studio:
Executive Director
Karl Equi

Sales:
Business Director
Tara Lovegrove

EDITORIAL ADVISORY BOARD
Philip Atkinson
Founder of Hive-Logic, Lifescience Transformation

Uday Bose
Corporate vice president, head of global marketing oncology, Boehringer Ingelheim

Dr Luc Hermans
VP commercial planning and operations Europe, Asia, Middle East, Gilead Sciences

Stefan Janssens
President EMEA, Cegedim Dendrite

John Morris
Partner, KPMG

Paul Pay
Chief business development officer, Norgine

Mark Rothera
Chief executive officer, Orchard Therapeutics

Ian Talmage
Senior vice president, global marketing, general medicine, Bayer Pharmaceuticals

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