Pharmaceutical Market Europe • June 2025 • 42
APPOINTMENTS
VML Health
Nick Bartlett
VML Health has appointed Nick Bartlett as chief executive officer of its EU hub. Bartlett joins VML from Uniphar Group, where he served as head of consulting. He was previously a founding partner at PIVOT Digital Health, president, North Europe at McCann Health, as well as executive vice president, digital and patient engagement at Bionical. He also held roles at inVentiv Health Commercial.
Inizio Evoke
Matthew Hoelzle
Inizio Evoke has appointed Matthew Hoelzle as chief medical officer. Hoelzle takes on the role after most recently serving as executive vice president, medical strategy at Inizio Evoke. He has held multiple roles at Inizio
Evoke since joining the organisation in 2016, including senior vice president of science and medicine, and was previously scientific director at Nucleus Global.
Inizio
Daniel Parker
Inizio has appointed Daniel Parker as executive vice president, enterprise business development. Parker takes on the role after serving as chief commercial officer at STEM, an Inizio Advisory company. He also held multiple positions over more than a decade at ICON, most recently serving as vice president, business development – global strategic solutions.
VML Health France
Philippe Huot-Louradour
VML Health has appointed Philippe Huot-Louradour as director of VML Health France. Huot-Louradour most recently served as head of digital strategy at Vivactis Group, and previously held positions at Havas Health & You, including his role as EU head of innovation and technology. He also served in positions at Fullsix Group France, OgilvyOne, McCann, Grand Union and Draftfcb.
67health
Hannah Culshaw
67health has appointed Hannah Culshaw as director. Culshaw takes on the position after serving as associate director at 67health. Prior to joining the agency, she held roles of increasing responsibility at Weber Shandwick, culminating in her position as associate director. She also previously held positions at Novartis and GCI Health.
Cuttsy+Cuttsy
Sally Ram
Cuttsy+Cuttsy has appointed Sally Ram as account director. Ram moves into her latest role after serving as account director at Seven Stone Collective, and as senior account manager at Emotive. She previously held roles of increasing responsibility over more than two years at Cuttsy+Cuttsy, culminating in her role as account manager.
Emotive
Meghan Healey
Emotive has appointed Meghan Healey as senior medical writer. Healey is a clinical neuroscientist with over ten years of documented research experience and joins Emotive from OPEN Health, where she served as senior medical writer. She also previously held the position of senior medical writer at Oxford PharmaGenesis, after joining the consultancy as medical writer.
Cuttsy+Cuttsy
Katie Breen
Cuttsy+Cuttsy has appointed Katie Breen as senior patient writer. Breen takes on the role after most recently serving as medical writer at Cuttsy+Cuttsy. Prior to joining the agency, she was assistant researcher and writer, and then junior patient copywriter, at OPEN Health HEOR & Market Access. She also previously held positions at Beatson Oncology Centre and NHS Scotland.
Bedrock
Lily Rowsell
Bedrock Healthcare Communications has appointed Lily Rowsell as medical writer. Rowsell takes on the role after holding the position of associate medical writer at Bedrock. Prior to joining the agency, she served as medical communications trainee and then account executive at Nucleus Global, an Inizio company.
Bedrock
Isabella Davies
Bedrock Healthcare Communications has appointed Isabella Davies as medical writer. Davies moves into her latest role after most recently serving as associate medical writer at the agency. Prior to this, she held the position of graduate account executive and then account executive at Highfield Communication Consultancy.
Inizio Evoke
Rebecca Price
Inizio Evoke has appointed Rebecca Price as account manager. Price moves into the position after most recently serving as senior account executive at Inizio Evoke. Prior to this, she was account executive at Evoke Mind+Matter, now part of the Inizio Evoke brand, after joining the agency as junior account executive.
Bedrock
Sara Ketola
Bedrock Healthcare Communications has appointed Sara Ketola as account manager. Ketola brings notable healthcare communications experience to her latest position. She most recently served as account manager at Sciterion, after serving as account executive and then senior account executive at the agency.
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