Published on 18 July 2024
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Merck’s Doina Ionescu on her professional journey; Full coverage of Communiqué 2024; Omnichannel opportunities
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Pharmaceutical Market EuropePreview:
59 articles from this collection:
PME July/August 2024
PMEA 2024
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Contents
News - July/Aug 2024
Roche and Ascidian agree to $1.8bn neurological disease partnership
News - July/Aug 2024
Researchers identify new major cause of inflammatory bowel disease
Dermatology news - July/Aug 2024
UCB’s Bimzelx approved by MHRA for hidradenitis suppurativa
DARWIN'S MEDICINE - Bayer's octopus move
The evolutionary lessons for Bayer’s management restructure
FlyPharma
MIKE DIXON - START SMART
Collecting the right data in the right way for the right reasons
INNOVATIVE IMPACT BLOG - Find your brand’s edge, with dynamic competitive simulations
How much time do you spend thinking about the impact of what is working and what is not in today’s organisational reality, versus what was captured in the situational analysis in your brand plan?
WOMEN IN PHARMA
Iona Everson from PMGroup spoke to Doina Ionescu, managing director for the UK and Ireland at Merck, about her professional journey and experiences as a woman in the industry
How patient engagement improves outcomes in chronic illness
‘Patient engagement is both a process and a behaviour throughout the drug life cycle’
GENE THERAPY - Unlocking access to CAR-T in Europe: progress and growing pains
CAR-Ts pose a unique challenge for healthcare systems, exacerbated by uncertainty around their long-term, real-world value
Creativity at Cannes Lions 2024
Across almost every sector, brands are multiplying their investment in creativity
Celebrating the 2024 Communiqué Awards
The event, now in its 26th year, has become a calendar staple in the healthcare and medcomms industry
COMMUNIQUE SUPPLEMENT
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The omnichannel wonderland of opportunities
Picking your omnichannel direction requires a disciplined, scientific approach
Q&A with Springer Nature’s Leslie Lansman
Ethical content sharing and the benefits of the CLA Pharmaceutical Licence
What’s the difference?
What value does your strategic planning add?
HEALTHCARE COMMS - Inizio Engage merges Ashfield Event Experiences and WRG to create Emota
Inizio Engage has announced that it has merged Ashfield Event Experiences and WRG to create a new global experiential agency, Emota.
Appointments - July/August 2024
Appointments - July/August 2024
Appointments - July/August 2024
PharmaRole
PM SOCIETY
Pharmaceutical Market Europe (PME)
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