Published on 16 October 2024
Description:
Boehringer Ingelheim’s Ulrike Graefe-Mody on her career path; Driving launch excellence; Top trends coming out of ESMO 2024
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Pharmaceutical Market EuropePreview:
27 articles from this collection:
PME October 2024
PMEA 2024
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PME Magazine
Contents
News
Roche and Ascidian agree to $1.8bn neurological disease partnership
News
Researchers identify new major cause of inflammatory bowel disease
Dermatology news
UCB’s Bimzelx approved by MHRA for hidradenitis suppurativa
DARWIN'S MEDICINE - Medicines can be beyond reach – unless…
The evolutionary lessons for Bayer’s management restructure
MIKE DIXON - Delivering inclusive events
Collecting the right data in the right way for the right reasons
INNOVATIVE IMPACT BLOG - THE SECRETS OF THE PHARMACEUTICAL LAUNCH A-TEAM
How much time do you spend thinking about the impact of what is working and what is not in today’s organisational reality, versus what was captured in the situational analysis in your brand plan?
HEALTHCARE - THE ROLE OF INNOVATION IN SHAPING THE FUTURE OF HEALTH COMMUNICATIONS
WOMEN IN PHARMA
Across almost every sector, brands are multiplying their investment in creativity
TL HAVAS - Influencing the future of healthcare communications
CAR-Ts pose a unique challenge for healthcare systems, exacerbated by uncertainty around their long-term, real-world value
ESMO 2024
Picking your omnichannel direction requires a disciplined, scientific approach
TL INIZIO - Optimising MSL impact in clinical trials: addressing the industry’s diversity challenge
What value does your strategic planning add?
CUSTOMER EXPERIENCE - Serving up customer experience excellence
TL INNOVATE - The make-or-break moment for your biopharma product success
Ethical content sharing and the benefits of the CLA Pharmaceutical Licence
LAUNCH EXCELLENCE - Precision, planning and creativity for launch excellence in a volatile sector
Iona Everson from PMGroup spoke to Doina Ionescu, managing director for the UK and Ireland at Merck, about her professional journey and experiences as a woman in the industry
TL TWO COMMS - Investment and impact: navigating the complexities of a European launch
‘Patient engagement is both a process and a behaviour throughout the drug life cycle’
DETERMINING LAUNCH SUCCESS - Countdown to an optimised drug launch: five determinants of success
HEALTHCARE COMMS
Inizio Engage has announced that it has merged Ashfield Event Experiences and WRG to create a new global experiential agency, Emota.
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