29 articles from this collection:
PME September 2025
2 FlyPharma Amsterdam
3 Comment
4 Communique Awards 2025
5 Contents
6-7 News
Roche and Ascidian agree to $1.8bn neurological disease partnership
8-9 News
Researchers identify new major cause of inflammatory bowel disease
10-11 Dermatology News
UCB’s Bimzelx approved by MHRA for hidradenitis suppurativa
12 DARWIN'S MEDICINE - The Rashomon Effect
The evolutionary lessons for Bayer’s management restructure
13 MIKE DIXON - Speak up to step forward
Collecting the right data in the right way for the right reasons
14 INNOVATIVE IMPACT BLOG - Positioning with purpose
How much time do you spend thinking about the impact of what is working and what is not in today’s organisational reality, versus what was captured in the situational analysis in your brand plan?
15 HEALTHCARE: Innovation, impact and the future: Communiqué Awards 2025
16 TL ASTRAZENECA - New survey: Europeans seek better health equity in breast cancer awareness
Across almost every sector, brands are multiplying their investment in creativity
17 TL ICON - Smarter strategies for systematic literature reviews
18-19 US TARIFFS ON PHARMA - The impact of US tariffs on healthcare and life sciences multinationals
CAR-Ts pose a unique challenge for healthcare systems, exacerbated by uncertainty around their long-term, real-world value
20-21 AI AND DIGITAL - Ramji Vasudevan is Head of Life Sciences and Adam Caplan is President of Digital Business and AI, both at Altimetrik
Picking your omnichannel direction requires a disciplined, scientific approach
22-23 PREPARING FOR MARKET LAUNCH - Pre-commercial to launch-ready: four steps to sharpen strategy, execution and impact
24 TL VEEVA - Biopharma 2030 challenge: scaling product launches without growing teams
25 TL KANGA - Launch excellence: innovative thinking meets insightful strategy
26-27 LAUNCH EXCELLENCE - Will data and AI prove to be the game-changer that transforms launch excellence?
33 TL BIONICAL SOLUTIONS - What does it mean to improve outcomes for patients with chronic conditions?
29 TL HCG - From instinct to insights: how data is transforming medical communications
30-32 LAUNCH EXCELLENCE - Driving launch excellence with agile transformation
33-35 HEALTHCARE COMMS – Setting the direction – how exemplary brand teams brief their agency partners
‘Patient engagement is both a process and a behaviour throughout the drug life cycle’
36 Appointments
37 Appointments
38 Appointments
39 - HEALTHCRAE COMMS
48 EHP AWARDS 2026
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