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July/August 2020 - Pharmaceutical Market Europe
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Published on 20 July 2020
Description:
Celebrating the virtual Communique Awards 2020 and understanding the importance of behaviour change
Categories:
Pharmaceutical Market Europe
Preview:
32 articles from this collection:
1 - Cover
2 - OPEN Health
3 - Comment
4 - Hanover
Contents
6-7 - News
8-9 - Coronavirus news
10-11 - Coronavirus news
12 - Darwin’s medicine
13 - Rohit Khanna
14 - Mike Dixon
15 - Stephanie Hall
16-17 - Gut instincts lead Takeda to GI pipeline success
18-19 - AI: The Smart Money is on the Smart Thinking
20-21 - Has AI been the key to tackling the COVID-19 pandemic?
22-25 - Communiqué Awards
26-27 - A new era for patient services?
28 - Why pharma must trust the science of behaviour
31 - Persuasive technology: designing behaviour change initiatives for digital
32 - 90TEN
33 - How to create real, lasting change after COVID-19
34 - A time of change, a time to change?
35 - Post-COVID-19 behaviour – the new normal or nothing new?
36 - What’s next? How behavioural science can support pharma’s future
37 - T40
38 - We need to keep learning to keep innovating
40 - Exploiting the value of data in pharma
42 - Appointments
45 - Healthcare Comms News
46 - Q&A
47 - Recruitment
48 - 90TEN