Published on 16 December 2024
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Sanofi’s John Forni on the escalating challenges of treating COPD; The need for a human touch in an AI world; PMGroup celebrates the 24th PMEAs!
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Pharmaceutical Market EuropePreview:
31 articles from this collection:
PME December 2024
COMMUNIQUE 2025
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PME Magazine
Contents
News
Roche and Ascidian agree to $1.8bn neurological disease partnership
News
Researchers identify new major cause of inflammatory bowel disease
Dermatology News
UCB’s Bimzelx approved by MHRA for hidradenitis suppurativa
DARWIN'S MEDICINE - Big hats, no cattle
The evolutionary lessons for Bayer’s management restructure
MIKE DIXON - The importance of caregivers in the patient journey
Collecting the right data in the right way for the right reasons
INNOVATIVE IMPACT BLOG - Shaping tomorrow with strategic foresight in early commercialisation
How much time do you spend thinking about the impact of what is working and what is not in today’s organisational reality, versus what was captured in the situational analysis in your brand plan?
HEALTHCARE - HEALTH EQUITY: PRO BONO WORK IN PHARMA
SPOTLIGHT ON COPD - Tackling the growing burden of chronic obstructive pulmonary disease in the UK
Across almost every sector, brands are multiplying their investment in creativity
TL ICON - Best practices in linguistic validation of clinical outcomes assessments
CAR-Ts pose a unique challenge for healthcare systems, exacerbated by uncertainty around their long-term, real-world value
ONCOLOGY AND AI - Taking the campaign against cancer into the cloud
Picking your omnichannel direction requires a disciplined, scientific approach
TL M&F HEALTH - Communicating AI in healthcare: a guide for effective strategy
What value does your strategic planning add?
TL EMOTIVE - Rare vs common diseases: key differences in educational approaches
MARKET ACCESS - Launching a novel drug treatment in Japan
Ethical content sharing and the benefits of the CLA Pharmaceutical Licence
TL COSTELLO MEDICAL - Is omnichannel right for rare diseases?
‘Patient engagement is both a process and a behaviour throughout the drug life cycle’
TL IPSEN - Over 40 years of Ipsen in the UK: resilience and leadership in the life sciences sector
BEPOSSIBLE
PMEA 2024 - PMEA 2024: a celebration of excellence in pharmaceutical marketing
Iona Everson from PMGroup spoke to Doina Ionescu, managing director for the UK and Ireland at Merck, about her professional journey and experiences as a woman in the industry
PHARMAROLE
TL 67 HEALTH - Creating a future with more clinical empathy
AI AND THE HUMAN VOICE - The need for a human touch in an AI world
BRAND STRATEGY – Reviewing what you’ve learnt
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