Published on 25 July 2025
Description:
Full coverage of this year’s Communiqué Awards; The importance of patient engagement; Cannes Lions 2025 highlights
Categories:
Pharmaceutical Market EuropePreview:
32 articles from this collection:
PME July/August 2025
2 PME
3 Comment
4 Communique Awards 2025
5 Contents
6-7 News
Roche and Ascidian agree to $1.8bn neurological disease partnership
8-9 News
Researchers identify new major cause of inflammatory bowel disease
10-11 Dermatology News
UCB’s Bimzelx approved by MHRA for hidradenitis suppurativa
12 DARWIN'S MEDICINE - Motivating low-performance teams
The evolutionary lessons for Bayer’s management restructure
13 MIKE DIXON - Trust and trends – proactive protection
Collecting the right data in the right way for the right reasons
14 INNOVATIVE IMPACT BLOG - WHY LIFE CYCLE MANAGEMENT IS PHARMA’S MOST UNDERRATED CAPABILITY
How much time do you spend thinking about the impact of what is working and what is not in today’s organisational reality, versus what was captured in the situational analysis in your brand plan?
15 HEALTHCARE: EMPATHY IS NOT A SOFT SKILL – IT’S A STRATEGIC ONE
16-17 CANNES LIONS - Celebrating the Cannes Lions International Festival of Creativity
Across almost every sector, brands are multiplying their investment in creativity
18 TL ALNYLAM - The power of representation, innovation and trust in rare disease clinical trials
19 TL SYNERGY VISION - Embracing uncertainty in precision medicine communications for lung cancer
CAR-Ts pose a unique challenge for healthcare systems, exacerbated by uncertainty around their long-term, real-world value
20-21 SUPPLY CHAIN - Improving transparency and traceability within the supply chain’s first mile
Picking your omnichannel direction requires a disciplined, scientific approach
22-23 BOTANICAL DRUGS - Are botanical drugs part of the future of medicine?
24-26 COMMUNIQUÉ AWARDS 2025
31Obsidian - Maximising impact in medical communications: where are we now and where are we heading?
32 TL AURORA - Solving the patient engagement value equation
33 TL BIONICAL SOLUTIONS - Patient activation – not just a strategy but a necessity
34-36 PATIENT ENGAGEMENT - Patient engagement – a journey of health activation
37 TL KANGA - Empower or fall behind: why true patient engagement is pharma’s competitive edge
38 TL PERSONIA HEALTH - Patient activation: time to think differently about treatments…
39-41 DIGITAL TRANSFORMATION IN HEALTHCARE - The delicate balancing act of incorporating technology into healthcare
42 Appointments
43 Appointments
44 Appointments
45 - HEALTHCRAE COMMS
46 NHS 10 YEAR PLAN – UK government publishes 10-Year Health Plan for England to ‘reinvent’ NHS
‘Patient engagement is both a process and a behaviour throughout the drug life cycle’
47 PM SOCIETY 2025
48 FLYPHARMA 2025
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