Published on 12 November 2024
Description:
The explosive growth of Gen AI; Liberating patient pathways; Closing health equity gaps
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Pharmaceutical Market EuropePreview:
30 articles from this collection:
PME November 2024
PMEA 2024
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PME Magazine
Contents
News
Roche and Ascidian agree to $1.8bn neurological disease partnership
News
Researchers identify new major cause of inflammatory bowel disease
Dermatology News
UCB’s Bimzelx approved by MHRA for hidradenitis suppurativa
DARWIN'S MEDICINE - More is different
The evolutionary lessons for Bayer’s management restructure
MIKE DIXON - All hands on deck
Collecting the right data in the right way for the right reasons
INNOVATIVE IMPACT BLOG - THE SECRETS OF THE PHARMACEUTICAL LAUNCH A-TEAM
How much time do you spend thinking about the impact of what is working and what is not in today’s organisational reality, versus what was captured in the situational analysis in your brand plan?
HEALTHCARE - HEALTH EQUITY: WHAT WILL YOU DO?
PATIENT-CENTRICITY - Why the patient voice is the secret to re-energising the healthcare sector
Across almost every sector, brands are multiplying their investment in creativity
TL HAVAS - How the ‘five Ps’ can close health equity gaps
CAR-Ts pose a unique challenge for healthcare systems, exacerbated by uncertainty around their long-term, real-world value
SUPPLY CHAIN - Enabling a sustainable and mutually beneficial CDMO partnership
Picking your omnichannel direction requires a disciplined, scientific approach
TL INIZIO - Optimising MSL impact in clinical trials: addressing the industry’s diversity challenge
What value does your strategic planning add?
TL AURORA - Creative strategy in medical communications
TL HCG - Bringing more effective storytelling to medical publications
Ethical content sharing and the benefits of the CLA Pharmaceutical Licence
PATIENT PATHWAYS - Cutting through the maze of obstacles to liberate patient pathways
Iona Everson from PMGroup spoke to Doina Ionescu, managing director for the UK and Ireland at Merck, about her professional journey and experiences as a woman in the industry
TL PAGE & PAGE - Cutting through the noise:
‘Patient engagement is both a process and a behaviour throughout the drug life cycle’
FLYPHARMA - FlyPharma Vienna 2024: an event to remember
TL MEDSACPE - Measuring outcomes in medical affairs – the key components to be considered
HEALTHCARE COMMS
Inizio Engage has announced that it has merged Ashfield Event Experiences and WRG to create a new global experiential agency, Emota.
GEN AI - Is Gen AI ready for life sciences?
DATA MANAGEMENT - Best practices for conquering data management challenges in the pharma industry
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